The first thing I notice is the emphasis put on a 'beautiful soul'. Throughout the song, there are no degrading lyrics referring to a woman's body in immature and demoralizing ways. In fact, there are no words calling direct attention to the girl's physical beauty- just her inner beauty. This exclusion of such derogatory lyrics shows the innocence of the song and the relationship between the singer and the girl. When the lyrics are sweet and modest, the song is understood to be so as well. This is the overall effect that McCartney wants on his listeners.
Another aspect that draws my attention is the fact that the song is about a specific girl. In most songs these days, love objects are anonymous sexy girls. Basically, as long as the girl seems hot or beautiful to the singer, she is worth singing about. This mindset rips the song of the feeling of any intimate relationship. McCartney on the other hand, gives the girl a unique personality, making the proposed love seem more real.
McCartney's song is very effective because it is clean. McCartney doesn't swear at all in the song, keeping the song innocent. The lack of profanity helps establish a very sweet, innocent, and modest relationship implied between the subject and the singer.
McCartney's overall ability to make the song very pure makes it effective. I think I can say that generally, when lyrics reflect message, the song is a success. Plus, who doesn't want to listen to a song about young, pure love, especially when it's increasingly hard to find these days?
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